Internet Poland is the “biggest event in Poland presenting interactive marketing companies and issues,” and this year there were more than 800 conference attendees and over 3000 expo visitors and 90 exhibitors – quite a turnout for the first online industry expo ever in Poland. During the Internet Poland event, the fifth Forum IAB conference was held in Hall B, where lectures about various aspects of the Polish online industry were delivered by top industry speakers.
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200 people were gathered yesterday in the center of Paris to exchange on Ad trading. Obviously RTB was on everybody’s lips. Most of these 200 people were there to share information on this revolution that’s leading to increased ROI for advertisers and increased revenue for publishers. We’re still at early days and even though we are already able to provide volume and performance, there’s still a significant need for education of advertisers and publishers.
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Anyone who’s watched our Careers page or Facebook feed lately has probably noticed that we’re hiring. Demand for real-time bidding technologies is growing fast, and to meet that demand we’re continually expanding our team. It’s an exciting time to work at sociomantic, and an exciting time to be participating in one of the fastest-growing segments of online advertising. The industry’s growth is just one reason why it’s an exciting time to work at sociomantic, but the benefits are many. In no particular order, here’s my top ten…
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Perhaps needless to say, last week was very exciting for ourselves and online marketers from across the globe. First stop, London, where we joined ExchangeWire’s Ad Trading Summit, the premier event for “Ad Trading Specialists” (aka ATS) from Europe and beyond. Then on to Cologne, where we joined one of the largest meetings of online marketers in the world — the dmexco — where almost 20,000 visitors made their way between booths, keynotes, panels, seminars, and meetings. Thanks to everyone we had the pleasure of meeting!
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