IAB’s Interact Congress: See you in Barcelona! 2-3 June

In the first days of June, we’ll be be heading to Barcelona for IAB’s Interact Congress.

Looks like there will be a lot of great presentations, but here are a few we’re especially excited about:
DAY 1

• Stream 1: Social Media and Online Branding
  “…Tom Smith of Global Web Index will share the latest findings and show how social media can positively impact branding. After a short presentation, he will be joined by Amy Kean, Head of IAB UK’s Social Media Council and members of that group who we will share case studies of the social media affect in action. This is an interactive session…”

DAY 2

• Keynote: Laurent Delaporte, Microsoft Advertising
  “Laurent Delaporte, Vice President, Microsoft Advertising EMEA will discuss how brands are putting online at the heart of their brand strategy – and how today more than ever you’ve got to crack online engagement to survive. He will share recent examples as well as the findings of primary research to show how brands can communicate online.”
• Panel: Opportunities and Challenges for Online Branding
  “The session kicks off with a 10 minute presentation from Steven van Belleghem of InSites Consulting with data and analysis on the power of online in terms of branding and advertising from a consumer perspective.”

Are you going to be at Interact? Be sure to tell us what you’re excited to see. And feel free to find us if you’ll be there, too!