Blog

Yesterday was the Junioren im Marketing Club Berlin Stammtisch over at the Volksbar here in Mitte. This was an informal gathering — no power point presentations were used. Instead, we just came together to talk about topics such as careers in online marketing, typical employers in our industry, the different online marketing channels as well as their advantages and disadvantages, and new trends in online marketing. Of course I talked a bit about social targeting and real-time bidding, and how these types of technologies are changing the world of display advertising in a big way. read more

sociomantic labs today announces their entry into Central and Eastern Europe with the appointment of Maciej Wyszynski as Managing Director CEE. “We are thrilled to bring our real-time bidding solution to advertisers in Central and Eastern Europe, and Maciej is truly the best man to lead our entry into these markets,” says Thomas Brandhoff, MD of sociomantic. “Not only does he know these regions better than anyone else in online advertising, but his extensive experience in the performance marketing and e-commerce sectors guarantees that he will have a thorough understanding of how best to serve our clients.” read more

A few weeks ago, the New York Times insert of the Süddeutsche Zeitung ran a set of features under the theme “Exploiting the Deluge of Data” – naturally a headline that caught our attention. Of particular interest to me was an article by Graham Bowley called “Speed is Money As Cyber Muscle Overruns Markets,” which explores the growth of high frequency trading in stock exchanges around the world. Is this a glimpse of what’s to come for the ad exchanges and the ecosystem that surrounds them? read more

Friday’s Online Marketing Rockstars conference was a great event with a schedule full of true online marketing experts. One presentation that stood out in particular for us came from Christian Müller of adyard on the topic of “Display 2.0.” Here Christian outlined the changes that are overtaking the display advertising market, and at the end introduced a topic that is very near and dear to sociomantic: real-time bidding (RTB). Many people were unfamiliar with the topic of RTB, so this was a welcome segue to my presentation about our particular expertise: social targeting via real-time bidding. read more

For those lined up to attend the Online Marketing Rockstars event at the Hamburg Media School this Friday, please be sure to check out two presentations by our very own online marketing rockstar, Lothar Krause, our new VP Sales here at sociomantic labs. As an online marketing veteran who has worked on both the vendor side and the marketer side of the industry, Lothar will have much to share from his experiences. You can find the full schedule for the event here (pdf). We'll return on Monday with a short overview from Mr. Krause himself. Stay tuned. read more