Several reports that were published recently are hailing the continued growth of eCommerce both in Europe and the U.S. According to a study by eMarketer, growth rates of around ten percent annually in the U.S. will continue until 2015 as consumers spend more time online. In Europe, Forrester is also predicting 10% eCommerce growth per year through 2015. In the UK, the biggest online retailing market in Europe, online sales were up 20% from 2010 for January/February 2011. read more
Blog
eCommerce continues to grow in Europe and U.S.
Coming soon: Data Driven Display Advertising Conference (D3Con), Hamburg
Last week, the program was announced for the first German conference dedicated to data driven display advertising, the D3Con, which will take place in Hamburg on 20 May, 2011. In anticipation of the event and in hopes to encourage more advertisers to register to take part in this discussion on the future of display advertising, we spoke briefly with the event's organizer, Thomas Promny, to ask him a few questions about how and why he decided to organize this conference. read more
Podcast: Real-time Bidding, Adzine interview
This week, I spoke with Markus Kellermann for the Affiliate MusixX 9 podcast on the themes of real-time bidding and real-time data. (Podcast in German.) From minute 23, we discuss topics such as: What is real-time bidding? Who are the market players? What sorts of revenues are possible via RTB? How does RTB fit into the world of Affiliate Marketing? Thanks To Markus Kellermann for the great interview and the chance to speak about a topic we are quite fond of. read more
adStandard Conference 2011 Overview
On March 3-4 it was time for the yearly adStandard conference. The conference took place in the Businessman Institute, an amazing location in the southern part of Warsaw. It’s the most important conference for the Polish internet industry in the first quarter of the year. This year, adStandard counted more than 230 attendees in comparison to 190 last year. These figures show a positive trend and the importance of the internet industry in the marketing portfolio. read more
The Data Economy 2011 Overview
On Thursday, 3 March, more than 200 leaders of the automated display advertising community gathered at the Young Vic Theatre in London for ExchangeWire's one-day conference The Data Economy 2011. Topics covered include data definition, valuations, insights from both buy- and sell-side players on how they're using data, and the all-important privacy discussion. Here are a few of the nuggets Sarah Joy took away from the conference. read more
