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“What is real-time bidding?” and other FAQs

03 Feb 2012
posted by in Category: RTB Blog

Though real-time bidding is getting lots of press these days, it’s still far from being a household phrase, even for some experienced online marketers. That’s why we wanted to address some of the RTB queries (pun intended) that we get when speaking to advertisers who are just learning about real-time display. We’d be honored if you’d have a look and let us know if there’s anything missing: What is real-time bidding (RTB)? What’s so great about demand-side platforms (DSPs)? Why sociomantic? What exactly do you mean by real-time? What is the pricing model? Where will my ads appear? What is dynamic creative optimization (a.k.a. “dynamic ad personalization” or “dynamic bannering”)? What [...] read more

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