Blog

Internet Poland is the “biggest event in Poland presenting interactive marketing companies and issues,” and this year there were more than 800 conference attendees and over 3000 expo visitors and 90 exhibitors – quite a turnout for the first online industry expo ever in Poland. During the Internet Poland event, the fifth Forum IAB conference was held in Hall B, where lectures about various aspects of the Polish online industry were delivered by top industry speakers. read more

Last year, online research firm Gemius and IAB Europe published the second edition of a report called “Do you CEE?” featuring research about the Central and Eastern European internet ecosystem. In light of the paper’s nomination for an IAB Research Award, we thought it might be a nice time to review some of the highlights of the research and write a bit about why we’ve got our eye on CEE for online ad spend growth over the coming years. As the online population in CEE grows, advertisers are investing more money into the display channel. read more

On March 3-4 it was time for the yearly adStandard conference. The conference took place in the Businessman Institute, an amazing location in the southern part of Warsaw. It’s the most important conference for the Polish internet industry in the first quarter of the year. This year, adStandard counted more than 230 attendees in comparison to 190 last year. These figures show a positive trend and the importance of the internet industry in the marketing portfolio. read more