Blog

In January, we said that “real-time bidding” was the phrase on the lips of online marketers across Europe, and it seems like the case is certainly true in Germany this summer. On Tuesday we had the pleasure of participating on a panel at the sold-out Ad Traders Conference in Hamburg. We met and heard from many of the key players of the real-time display industry in Germany, where the topic – and the technology – is picking up more speed every day. read more

What’s good for the consumer is good for the advertiser. Though this statement is true, it doesn’t always lead the industry players to offer solutions that have the consumer’s best interest in mind. There are several key methodologies that targeting technology providers should offer to ensure that delivering relevant display advertising is done in a way that simultaneously respects the consumer while helping advertisers achieve the highest possible ROI. read more

Affiliate marketing has by now become quite a mature online marketing methodology. Growth rates have slowed down over the last three years as many sales managers pretend that the biggest chunks of the cake have already been distributed in terms of advertiser offering and publisher reach. Many customer portfolios are budgeted on the basis of general e-commerce growth rather than ambitious gold-rush planning. The margin wars are fought with increasing intensity and consolidation takes place on international scale. The top management of affiliate networks all over have begun to realize that innovation is needed to maintain growth rates, market shares, and gross profits. It is in this climate that affiliate [...] read more

As you might have noticed, we’re currently hiring for several positions. You can check out the details on our Careers page. In light of our search for the perfect teammates, we thought it would be a great time to tell a little more about our company culture. Many new visitors to our office here in Berlin are a bit surprised when they first walk in and discover such a diverse group tapping away at multilingual keyboards. But Berlin is a city that celebrates it’s multiculturalism, and we follow the lead of the city. Though we’re located in the German capital, we are an English-speaking office with team members from all [...] read more

Here are a few insights garnered from the IAB Interact Congress, which took place last week  in Barcelona. Once per year, more than twenty representatives from the Interactive Advertising Bureau gather from all over Europe to share their views on general market development – quite a sound reason for 300+ players from all parts of the digital marketing industry to jump on a plane to this networking opportunity. And of course it doesn’t hurt that this year’s Interact took place in sunny Barcelona. The stage was set in the beautiful Casa Llotja de Mar, the corporate headquarters of the Official Chamber of Commerce of Barcelona. What could be clearly identified [...] read more