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Since the stream-based web companies appeared on the screen, Twitter has become a synonym for the acceleration of the information flow. While Twitter and others focused on delivering personal communication in nearly real-time, so far this incredible speed has only been adopted on a wide scale by the financial sector, where high frequency trading accounts for more than half of stock market trading today. But what’s the situation within the online marketing segment? read more

A few weeks ago, the New York Times insert of the Süddeutsche Zeitung ran a set of features under the theme “Exploiting the Deluge of Data” – naturally a headline that caught our attention. Of particular interest to me was an article by Graham Bowley called “Speed is Money As Cyber Muscle Overruns Markets,” which explores the growth of high frequency trading in stock exchanges around the world. Is this a glimpse of what’s to come for the ad exchanges and the ecosystem that surrounds them? read more

As our company has developed, we’ve found it difficult at times to explain our product to customers, especially as we grow and adapt to the industry. Still, the individual user has always been at the heart of our offering. In its fullest state, the information about a user aims to encompass elements ranging from the user’s geographic location to his social influence to his interests and buying decisions. At its best, this collection should contain every piece of non-personal user information that can help to deliver the perfect targeting product that will benefit the publisher, advertiser, and of course the people inhabiting the Web. Speaking for myself, I can say [...] read more

So what’s your say? When you walk into the office every Monday morning, would you love to walk straight back out the door? Or is the office a place where you find friendship, motivation, inspiration, and passion that makes you satisfied at the end of every day? When we started our company 1.5 years ago, we decided that we wanted to have an impact, not just survive. True, in the very first days, it was impossible not to be taken by the constant pressure of looking for our next income. But after some time, after we had the chance to find our first truly outstanding team member, David – who [...] read more