Blog

January was a big month for eCommerce events in Europe, with major trade shows happening in both the Netherlands and France. We wanted to take a moment to look back on these events and share with you some of the insights we gained on the status quo for performance display in each of these markets. Webwinkel Vakdagen, Utrecht (January 23- 24) This was our first year exhibiting at the Webwinkel Vakdagen (WWV) in Utrecht, where 10,075 visitors passed through the halls of this exciting two-day eCommerce trade show. The Sociomantic booth was abuzz with curious visitors, asking questions about our way of buying media (benefits of buying display ads via real-time [...] read more

Exchange-based ad trading is relatively young when observed in the global marketplace, but has gained critical mass since we placed our first real-time bid in 2010. At the time we started, Sociomantic was one of the first managed DSPs with a proprietary bidder operating in a 100% RTB capacity. Obviously that situation has changed pretty dramatically in three years, as many ad networks have pivoted and at least some trading desks have by now added proprietary layers on top of the borrowed infrastructures. On the supply side, we’ve seen some great strides especially in the last twelve months, with private exchanges on the rise and major publishers like like Hi-Media, [...] read more

2012 was a year of tremendous growth for Sociomantic Labs, as we expanded from our European base (in Germany, Poland, France, and The Netherlands) into new frontiers, launching operations in Brazil, Russia, US, UK, and Spain. Just as we tap our local expertise to execute intelligent display advertising campaigns every day, we wanted to localize our predictions for 2013 to the trends particular to each region. Therefore we’ve spoken to our managing directors from each market or region to offer you a global picture of what eCommerce advertisers can expect from performance display this year. Jason Kelly, CEO (New York) Real-time bidding continues to open up new capabilities/channels for e-commerce [...] read more

Sociomantic Labs launches in Spain PRESS RELEASE Madrid, November 29, 2012 – Sociomantic Labs, pioneer of real-time bidding technologies for eCommerce advertisers, today announced the launch of its Spanish operations under the direction of Miguel Ochoa, who has been appointed Managing Director Spain. Ochoa will oversee the execution and development of the Sociomantic’s business strategy in Spain from the new office in Madrid. With a strong background in the online display advertising industry, Ochoa brings his leadership experience in sales, account management, and business development in the region. In his most recent role as Sales Director for affilinet Spain, Ochoa was responsible for driving revenues through managing both sales and [...] read more

by Ludovic Desrumaux, Sales Director France Last week I had the pleasure of attending ExchangeWire’s Ad Trading Summit Paris, the premier data-driven advertising event for the French online advertising industry. Last year, ATS Paris focused the discussion and debate on the future of automated media buying. ATS Paris 2012 took the discussion to another level, as the French industry has moved on significantly since 2011. RTB is no longer a vision – it is now a business and commercial reality in France. We are seeing even more independent trading desks in the market than ever before, and the developments around La Place Media and Audience Squared shows that France could [...] read more