Since the stream-based web companies appeared on the screen, Twitter has become a synonym for the acceleration of the information flow. While Twitter and others focused on delivering personal communication in nearly real-time, so far this incredible speed has only been adopted on a wide scale by the financial sector, where high frequency trading accounts for more than half of stock market trading today. But what’s the situation within the online marketing segment?
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Did you know…. We recently added a Frequently Asked Questions section to the site to address some of the RTB queries that we get when speaking to advertisers who are just learning about real-time display. You can always find a link to these FAQs in the footer of our homepage. Topics include RTB, demand-side platforms, dynamic creative optimization, the meaning of “real-time,” and more! We’d be honored if you’d have a look and let us know if there’s anything missing.
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In January, we said that “real-time bidding” was the phrase on the lips of online marketers across Europe, and it seems like the case is certainly true in Germany this summer. On Tuesday we had the pleasure of participating on a panel at the sold-out Ad Traders Conference in Hamburg. We met and heard from many of the key players of the real-time display industry in Germany, where the topic – and the technology – is picking up more speed every day.
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With the influx of real-time bidding (RTB) and related technologies, we are seeing ever-larger pieces of the display pie being given the scientific treatment. Although we can see science-ification in many different aspects of display – from audience targeting to ad impression pricing – today we want to focus on little thing called dynamic creative optimization.
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