Affiliate marketing has by now become quite a mature online marketing methodology. Growth rates have slowed down over the last three years as many sales managers pretend that the biggest chunks of the cake have already been distributed in terms of advertiser offering and publisher reach. Many customer portfolios are budgeted on the basis of general e-commerce growth rather than ambitious gold-rush planning. The margin wars are fought with increasing intensity and consolidation takes place on international scale. The top management of affiliate networks all over have begun to realize that innovation is needed to maintain growth rates, market shares, and gross profits.
It is in this climate that affiliate marketing [...]
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A Fist Full of Solutions
While doing my front-end work I’m very keen on using simple markup techniques to solve problems before relying on the likes of Javascript. Don’t get me wrong, I gargle MooTools and jQuery every morning to keep my web breath fresh like most developers, but I find it endlessly attractive when an elegant solution can be flossed out using only pure HTML and CSS.
Finding a solution is never a problem, but choosing a solution is often a challenge. Selecting one technique among the wealth of available methods that strikes a balance between the simplicity and elegance of pure HTML and CSS, the flexibility and mysticality of Javascript, [...]
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In January, The Economist declared 2010 “The Year of the Paywall,” when newspapers would begin veiling all or much of their online content to those without a subscription. (Coincidentally, that link — which displays an article which was originally published in the Economist’s print edition — is behind a subscription paywall.)
Yesterday The Guardian reported that The Times, which moved to a full-scale paywall system last month, “lost almost 90% of its online readership compared to February since making registration mandatory in June.” Though The Times is making new revenue from the folks who’ve opted to subscribe, that’s still a pretty hefty hit (or rather, loss of hits) for one [...]
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