The display advertising industry is a complex and rapidly shifting ecosystem. This can make it difficult for marketing professionals who are not directly involved in display tech to keep up with all the latest trends and techniques, much less terminology, that comes with these changes. There are loads of helpful presentations listed on websites like Slideshare and Scribd. These are just a few of the presentations we’ve found most helpful.
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My company focuses on real-time bidding, so sometimes it’s easy for me to forget that RTB is still a relatively new technology that is still unfamiliar to many industry players.
The newness of RTB was made especially clear at Tuesday’s dmexco Night Talk Munich, the first German event dedicated exclusively to the discussion of real-time bidding.
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Several reports that were published recently are hailing the continued growth of eCommerce both in Europe and the U.S. According to a study by eMarketer, growth rates of around ten percent annually in the U.S. will continue until 2015 as consumers spend more time online.
In Europe, Forrester is also predicting 10% eCommerce growth per year through 2015. In the UK, the biggest online retailing market in Europe, online sales were up 20% from 2010 for January/February 2011.
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Last week, the program was announced for the first German conference dedicated to data driven display advertising, the D3Con, which will take place in Hamburg on 20 May, 2011.
In anticipation of the event and in hopes to encourage more advertisers to register to take part in this discussion on the future of display advertising, we spoke briefly with the event’s organizer, Thomas Promny, to ask him a few questions about how and why he decided to organize this conference.
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