Blog

Last week, the program was announced for the first German conference dedicated to data driven display advertising, the D3Con, which will take place in Hamburg on 20 May, 2011. In anticipation of the event and in hopes to encourage more advertisers to register to take part in this discussion on the future of display advertising, we spoke briefly with the event's organizer, Thomas Promny, to ask him a few questions about how and why he decided to organize this conference. read more

On March 3-4 it was time for the yearly adStandard conference. The conference took place in the Businessman Institute, an amazing location in the southern part of Warsaw. It’s the most important conference for the Polish internet industry in the first quarter of the year. This year, adStandard counted more than 230 attendees in comparison to 190 last year. These figures show a positive trend and the importance of the internet industry in the marketing portfolio. read more

On Thursday, 3 March, more than 200 leaders of the automated display advertising community gathered at the Young Vic Theatre in London for ExchangeWire's one-day conference The Data Economy 2011. Topics covered include data definition, valuations, insights from both buy- and sell-side players on how they're using data, and the all-important privacy discussion. Here are a few of the nuggets Sarah Joy took away from the conference. read more

Yesterday was the Junioren im Marketing Club Berlin Stammtisch over at the Volksbar here in Mitte. This was an informal gathering — no power point presentations were used. Instead, we just came together to talk about topics such as careers in online marketing, typical employers in our industry, the different online marketing channels as well as their advantages and disadvantages, and new trends in online marketing. Of course I talked a bit about social targeting and real-time bidding, and how these types of technologies are changing the world of display advertising in a big way. read more

sociomantic labs today announces their entry into Central and Eastern Europe with the appointment of Maciej Wyszynski as Managing Director CEE. “We are thrilled to bring our real-time bidding solution to advertisers in Central and Eastern Europe, and Maciej is truly the best man to lead our entry into these markets,” says Thomas Brandhoff, MD of sociomantic. “Not only does he know these regions better than anyone else in online advertising, but his extensive experience in the performance marketing and e-commerce sectors guarantees that he will have a thorough understanding of how best to serve our clients.” read more