Blog

Though real-time bidding is getting lots of press these days, it’s still far from being a household phrase, even for some experienced online marketers. That’s why we wanted to address some of the RTB queries (pun intended) that we get when speaking to advertisers who are just learning about real-time display. We’d be honored if you’d have a look and let us know if there’s anything missing: What is real-time bidding (RTB)? What’s so great about demand-side platforms (DSPs)? Why sociomantic? What exactly do you mean by real-time? What is the pricing model? Where will my ads appear? What is dynamic creative optimization (a.k.a. “dynamic ad personalization” or “dynamic bannering”)? What [...] read more

Perhaps needless to say, last week was very exciting for ourselves and online marketers from across the globe. First stop, London, where we joined ExchangeWire's Ad Trading Summit, the premier event for "Ad Trading Specialists" (aka ATS) from Europe and beyond. Then on to Cologne, where we joined one of the largest meetings of online marketers in the world -- the dmexco -- where almost 20,000 visitors made their way between booths, keynotes, panels, seminars, and meetings. Thanks to everyone we had the pleasure of meeting! read more

In January, we said that “real-time bidding” was the phrase on the lips of online marketers across Europe, and it seems like the case is certainly true in Germany this summer. On Tuesday we had the pleasure of participating on a panel at the sold-out Ad Traders Conference in Hamburg. We met and heard from many of the key players of the real-time display industry in Germany, where the topic – and the technology – is picking up more speed every day. read more

As the real-time bidding market continues to grow in Europe, data is one of the primary issues which must be addressed by both buy- and sell-side: where to get it, how to slice it, what it should cost, and all the issues in-between. But one issue which is crystal clear is that most advertisers — especially in eCommerce — already have a hefty lot of first-party data which is waiting to be tapped for new value and insight. How can advertisers go beyond retargeting by applying their proprietary CRM and shop data to their real-time ad campaigns? read more

The display advertising industry is a complex and rapidly shifting ecosystem. This can make it difficult for marketing professionals who are not directly involved in display tech to keep up with all the latest trends and techniques, much less terminology, that comes with these changes. There are loads of helpful presentations listed on websites like Slideshare and Scribd. These are just a few of the presentations we've found most helpful. read more