Blog

Since the stream-based web companies appeared on the screen, Twitter has become a synonym for the acceleration of the information flow. While Twitter and others focused on delivering personal communication in nearly real-time, so far this incredible speed has only been adopted on a wide scale by the financial sector, where high frequency trading accounts for more than half of stock market trading today. But what’s the situation within the online marketing segment? read more

In January, we said that “real-time bidding” was the phrase on the lips of online marketers across Europe, and it seems like the case is certainly true in Germany this summer. On Tuesday we had the pleasure of participating on a panel at the sold-out Ad Traders Conference in Hamburg. We met and heard from many of the key players of the real-time display industry in Germany, where the topic – and the technology – is picking up more speed every day. read more

Last year, online research firm Gemius and IAB Europe published the second edition of a report called “Do you CEE?” featuring research about the Central and Eastern European internet ecosystem. In light of the paper’s nomination for an IAB Research Award, we thought it might be a nice time to review some of the highlights of the research and write a bit about why we’ve got our eye on CEE for online ad spend growth over the coming years. As the online population in CEE grows, advertisers are investing more money into the display channel. read more

On Friday, 20 May, we had the pleasure to speak at the d3con in Hamburg, Germany’s first conference dedicated exclusively to the topic of data driven display advertising. The day held lots of great presentations from every side of the industry, and by the end of the conference the efficiency of the mechanism of RTB was clear to everyone in the room. It was apparent from the presentations that the RTB channel is getting more volume every day and becoming an ever more relevant online marketing channel. read more

As the real-time bidding market continues to grow in Europe, data is one of the primary issues which must be addressed by both buy- and sell-side: where to get it, how to slice it, what it should cost, and all the issues in-between. But one issue which is crystal clear is that most advertisers — especially in eCommerce — already have a hefty lot of first-party data which is waiting to be tapped for new value and insight. How can advertisers go beyond retargeting by applying their proprietary CRM and shop data to their real-time ad campaigns? read more