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Though real-time bidding is getting lots of press these days, it’s still far from being a household phrase, even for some experienced online marketers. That’s why we wanted to address some of the RTB queries (pun intended) that we get when speaking to advertisers who are just learning about real-time display. We’d be honored if you’d have a look and let us know if there’s anything missing: What is real-time bidding (RTB)? What’s so great about demand-side platforms (DSPs)? Why sociomantic? What exactly do you mean by real-time? What is the pricing model? Where will my ads appear? What is dynamic creative optimization (a.k.a. “dynamic ad personalization” or “dynamic bannering”)? What [...] read more

On Friday, 20 May, we had the pleasure to speak at the d3con in Hamburg, Germany’s first conference dedicated exclusively to the topic of data driven display advertising. The day held lots of great presentations from every side of the industry, and by the end of the conference the efficiency of the mechanism of RTB was clear to everyone in the room. It was apparent from the presentations that the RTB channel is getting more volume every day and becoming an ever more relevant online marketing channel. read more

The display advertising industry is a complex and rapidly shifting ecosystem. This can make it difficult for marketing professionals who are not directly involved in display tech to keep up with all the latest trends and techniques, much less terminology, that comes with these changes. There are loads of helpful presentations listed on websites like Slideshare and Scribd. These are just a few of the presentations we've found most helpful. read more

Real-time bidding is THE phrase on everyone's lips for the new year, but it seems like there are still some folks who are unclear about the benefits of buying media via RTB versus, say, the traditional ad network. Anyone who’s ever used a traditional ad network to buy inventory will already understand many of the benefits of using a DSP... but But DSPs are more than just big ad networks – after all, they’ve got RTB. read more

Last week, Pubmatic finally released their full Ad Revenue 2010 Report, which we referenced in our previous Biz Blog post about the revolution of RTB. We finally had a chance to read through the 64-page report (downloadable after filling in a form on Pubmatic’s site), and we wanted to share some of the more interesting findings and suggestions with you here. We will focus on the first of five “Opportunity” sections of the report, which is particularly relevant to our clients and partners, namely the case study presented in the report about the benefits of RTB for publishers and advertisers. read more