Blog

Former Google India Executive Launches APAC Operations for Disruptive Display Advertising Company Today we are pleased to announce the launch of our Mumbai-based operations under the leadership of Mahesh Narayanan, who has been appointed Managing Director India. Named one of the “Digital Power 100” by Impact Magazine, Mahesh has been working at the forefront of India’s digital industries since 1999, and now he brings his expertise to our quickly-growing global company. Mahesh has worked with companies such as Rediff.com, Bidorbuyindia.com, Baazee.com, Mediaturf Worldwide and Times Now. He was the founding member of Google India’s direct sales operations in 2005 and helped lay the architecture for the growth of Google in India. [...] read more

Sociomantic sponsors conference with keynote speakers from Modcloth and BCBGMAXAZRIAGROUP to be held May 16, 2013 in Los Angeles New York (May 14, 2013) – Sociomantic, the leader in intelligent display solutions for e-commerce marketers, today announced its sponsorship of the Fashion Digital LA conference to be held at the Director’s Guild of America Theater in Los Angeles on May 16, 2013. News Facts: Fashion Digital LA is the first and only conference dedicated exclusively to apparel and fashion e-commerce. The event provides a unique opportunity for online retailers to hear industry leaders share best practices and strategies for addressing the opportunities and challenges specific to fashion e-commerce. With so [...] read more

by Anna Listopad-Nowocin, Marketing Manager CEE When summer ends and the temperature drops in Central and Eastern Europe, it doesn’t mean the hot and crazy days are over. September and October 2012 turned out to be filled with interesting meetings and industry conferences across the region. The CEE team has been set in motion – we are very active not only in education in Poland, but we are also spreading the good news about real-time bidding to advertisers in new markets like Romania and Czech Republic. The sociomantic RTB Roadshow, CEE We kicked off the tour with the Warsaw Open Office party for sociomantic Polish clients and partners. It was [...] read more

by Ludovic Desrumaux, Sales Director France Last week I had the pleasure of attending ExchangeWire’s Ad Trading Summit Paris, the premier data-driven advertising event for the French online advertising industry. Last year, ATS Paris focused the discussion and debate on the future of automated media buying. ATS Paris 2012 took the discussion to another level, as the French industry has moved on significantly since 2011. RTB is no longer a vision – it is now a business and commercial reality in France. We are seeing even more independent trading desks in the market than ever before, and the developments around La Place Media and Audience Squared shows that France could [...] read more

As the real-time bidding market continues to grow in Europe, data is one of the primary issues which must be addressed by both buy- and sell-side: where to get it, how to slice it, what it should cost, and all the issues in-between. But one issue which is crystal clear is that most advertisers — especially in eCommerce — already have a hefty lot of first-party data which is waiting to be tapped for new value and insight. How can advertisers go beyond retargeting by applying their proprietary CRM and shop data to their real-time ad campaigns? read more