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The display advertising industry is a complex and rapidly shifting ecosystem. This can make it difficult for marketing professionals who are not directly involved in display tech to keep up with all the latest trends and techniques, much less terminology, that comes with these changes. There are loads of helpful presentations listed on websites like Slideshare and Scribd. These are just a few of the presentations we've found most helpful. read more

Several reports that were published recently are hailing the continued growth of eCommerce both in Europe and the U.S. According to a study by eMarketer, growth rates of around ten percent annually in the U.S. will continue until 2015 as consumers spend more time online. In Europe, Forrester is also predicting 10% eCommerce growth per year through 2015. In the UK, the biggest online retailing market in Europe, online sales were up 20% from 2010 for January/February 2011. read more

Earlier this week comScore unveiled a study which explores the nature of clicks in online display advertising here in Germany. The study concluded that the industry’s standard success measurement, the click-through rate (CTR), under-represents the full value created by display advertising — value revealed by a lift in both branding metrics (awareness, familiarity, etc.) as well as online and offline sales lift. On our blog, read a synopsis of the study’s findings, as well as some test results derived from a recent sociomantic RTB campaign which reinforce the comScore conclusions. read more

Real-time bidding is THE phrase on everyone's lips for the new year, but it seems like there are still some folks who are unclear about the benefits of buying media via RTB versus, say, the traditional ad network. Anyone who’s ever used a traditional ad network to buy inventory will already understand many of the benefits of using a DSP... but But DSPs are more than just big ad networks – after all, they’ve got RTB. read more

On the blog you can check out our favorite articles, columns, blog posts, papers, and even cartoons relating to the online advertising industry in 2010. Though I'm sure we're forgetting many things, these are the ones that came to mind as we thought back over the last year. The items in each section are listed in chronological order. Please feel free to submit your additions in the comments section! read more