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Though real-time bidding is getting lots of press these days, it’s still far from being a household phrase, even for some experienced online marketers. That’s why we wanted to address some of the RTB queries (pun intended) that we get when speaking to advertisers who are just learning about real-time display. We’d be honored if you’d have a look and let us know if there’s anything missing: What is real-time bidding (RTB)? What’s so great about demand-side platforms (DSPs)? Why sociomantic? What exactly do you mean by real-time? What is the pricing model? Where will my ads appear? What is dynamic creative optimization (a.k.a. “dynamic ad personalization” or “dynamic bannering”)? What [...] read more

Recently our colleague Maciej (Managing Director Central & Eastern Europe) was invited by PC World’s Michał Berezowski to join in a discussion about the state of online advertising in Poland. For our Polish-language readers, you can read the introduction here, and view the videos below: Part one: about online advertising trends in general. Part two: about the growth of real-time bidding in Central and Eastern Europe. Part three: the future of online advertising in the next 12 months. read more

200 people were gathered yesterday in the center of Paris to exchange on Ad trading. Obviously RTB was on everybody's lips. Most of these 200 people were there to share information on this revolution that's leading to increased ROI for advertisers and increased revenue for publishers. We're still at early days and even though we are already able to provide volume and performance, there's still a significant need for education of advertisers and publishers. read more

Perhaps needless to say, last week was very exciting for ourselves and online marketers from across the globe. First stop, London, where we joined ExchangeWire's Ad Trading Summit, the premier event for "Ad Trading Specialists" (aka ATS) from Europe and beyond. Then on to Cologne, where we joined one of the largest meetings of online marketers in the world -- the dmexco -- where almost 20,000 visitors made their way between booths, keynotes, panels, seminars, and meetings. Thanks to everyone we had the pleasure of meeting! read more

Since the stream-based web companies appeared on the screen, Twitter has become a synonym for the acceleration of the information flow. While Twitter and others focused on delivering personal communication in nearly real-time, so far this incredible speed has only been adopted on a wide scale by the financial sector, where high frequency trading accounts for more than half of stock market trading today. But what’s the situation within the online marketing segment? read more